As if someone walked into a travel agency.
It used to be easier for marketers. When someone bought a suit at a store, the salesperson knew what color tie they'd need. If a person bought a flight, the travel agent was there to sell them a room reservation.
Now the buyers are online, and so are more of your ad dollars. Adara is working with data partners to put you directly in front of those buyers once again, while keeping their identities private.
Make the switch from implied data to explicit data.
Our digital campaigns work because we precisely deliver the right message to the right consumers. For example, we know when someone needs a hotel while most advertisers guess who needs one based on browsing and search behavior – implied information.
Know what people need to buy.
Because of direct relationships with data partners, Adara knows who needs a hotel. Who is looking at a sun or ski vacation. Who needs a credit card. Who needs a rental car. Flat out, Adara knows who is in the market to buy something.
The data is real and enduring, and it taps into anonymous profile information. After creating criteria and refining to a specific target, Adara gets you directly in front of specific customers – connecting you with the people you want to reach. It’s all about pinpointing customers.
The magnitude of it all.
Adara’s partners, some of the world’s largest travel brands, provide Adara with profile data from hundreds of millions of customers, and the data stays anonymous and private, adhering to the highest industry privacy standards.