How the Adara Media Platform Works

See how Adara Media targets audience segments.

Adara Media partners with leading brands to give advertisers access to specific audiences. Take an elite-level flyer as an example:

A business executive who travels frequently logs onto an airline rewards site to make a flight reservation. Her miles balance, demographics, and recent activity are saved anonymously by Adara Media.

As she visits her favorite websites, she encounters ads specifically designed for business decision makers with her status level. The executive sees an ad for enterprise software that interests her and she clicks on the ad to learn more.