In the News
Opinmind Announces Name Change to Adara Media
Sunnyvale, CA-July 14, 2010-Opinmind, a media solutions company that enables loyalty programs to cross-sell their customers online, today announced the renaming of the company to Adara Media, Inc.. The name change reflects an enhanced vision for the company; however, its unique approach to connecting advertisers with loyalty program audiences of leading brands remains unchanged.
By partnering with top travel companies, Adara Media offers advertisers unmatched access to premium audiences that have been qualified as frequent travelers, business executives and more. These brand-loyal audiences can then be reached with offers tailor made for their needs.
"Our new name is the next step forward on our path of growth and innovation," said Layton Han, CEO, Adara Media. "We will continue to focus on helping advertisers reach coveted audiences and providing marketing tools to our loyalty program partners, and build on that reputation with enhancements in our platform. The Adara Media name represents our vision for the future, and we look forward to delivering more compelling solutions to our customers and partners".
Adara Media has been on a steady path of expansion since first launching as Opinmind in 2005. On the heels of their name change, Adara Media has also opened a sales office in New York under the leadership of Craig Pavia, director of national sales. The new office represents an important foothold in the online advertising market.
Please visit www.adaramedia.com for more information.
About Adara Media:
Adara Media enables loyalty programs to monetize their customers online. Using anonymous proprietary loyalty data and audience segmentation, Adara Media enables advertisers to choose precise audience targets for specific offers, making online display advertising more effective for advertisers while enhancing the appeal and value of ads for consumers. This unique approach that allows advertisers to connect their brands with the brands preferred by loyalty program audiences.