Ample data. Simple story.

The Adara Audience Platform gives you the power to select precise and pinpointed customer segments. Ad spends quickly become more intelligent. Only Adara delivers against these five components of precision targeting.

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Scale

In the travel group alone, Adara has access to over 80 million unique users per month. As our customer set continues to grow, even more loyalty and historical purchase data will be at your fingertips.

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Audience

Who are these people? Our data includes:

  • Purchase history
  • Demographics
  • Preferences
  • Travel patterns
  • Income level
  • Life stage
  • Psychographics
  • Lifestyle

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Targeting

Looking for a frequent flyer who likes golf, flies business class, has a smart phone, and uses web conferencing? Perfect. We can find that exact target, and thousands of other combinations you need for your next campaign.

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Insights

Our custom reporting is unlike any other. It provides fast, deep insights into the performance of campaigns, ads, and offers. Slice it any way you need it.

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Cross-Platform

The Adara Platform extends beyond the web to user activity on mobile phones, tablets, email, and video.