Target Travelers, Executives, Families, Shoppers, and More
Find the right audience for products and offers.
Working with Adara Media is like partnering with several leading brands at once, without the time and effort that goes into negotiating with each partner. Our Brand Partners include airlines, hotels, financial services providers, online shopping programs, and more.
Reach Custom Audiences
With Adara Media, you reach custom audiences you can target and retarget easily. Targeting is accomplished using proprietary customer profile data provided by Brand Partners. Our ad inventory network reaches practically all Internet users, allowing you to connect with premium audiences as they surf the Internet.
Depending on your products and preferences, you can target audiences such as:
Executive Suite
- Senior Managerial level professional with business decision making power or influence
- Travels predominantly for business
- 75% Male/25% Female
- 65% more likely than average American to have income > $100K
- Elite status level on preferred airline and hotel
Road Warrior
- Sales professional/Managerial with business decision making power or influence
- Travels predominantly for business
- 75% Male/25% Female
- Mid-level income
- Elite status level on preferred airline and hotel
Leisure Travelers
- Mid to upper income
- Travels predominantly for vacation and pleasure
- 55% Male/45% Female
- Basic level status on preferred airline and hotel
International Traveler
- Mid to upper income
- Travels outside the U.S. at least 1x per year
- Senior to mid-Management and sales professionals
Luxury/Affluent
- 65% more likely than average American to have income > $100K
- Lives in wealthier suburbs and urban centers
- Likes the finer things in life; highly brand-conscious (i.e. Mercedes Benz)
- Flies first/business class regularly and stays in high end hotels
Value Seekers
- Likes to stretch the value of their dollar
- Tend to be female skewed
- Willing to wait for a sale in order to purchase
- Member of multiple loyalty programs
Seniors
- Older age demographic
- More likely to be retired and may be even grandparents
- HH income varies across the spectrum
- Travels only for leisure and to visit family
Families
- Married with children
- Tend to live in wealthier suburbs with good schools
- Thinking about saving for college and retirement
- Travel primarily as a family for vacations
Upwardly Mobile
- Younger age demographic
- Focus on career with increasing income potential
- Always connected and early adopters of new technology
- Travels for adventure and to visit friends